Privacy Policy

Overview

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from privateplaytime.co (the "Site").

personal information we collect

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information."

We collect Device Information using the following technologies:

"Cookies" are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
"Log files" track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
"Web beacons," "tags," and "pixels" are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, email address, and phone number. We refer to this information as "Order Information."

Payment Information: Payment card details are processed securely by our third-party payment processor and are not stored on our servers. We never have access to your complete card details.

When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Order Information.

discretion and privacy

We understand the sensitive and personal nature of the products we sell. Your privacy and discretion are our top priorities:

Discreet Billing: All charges on your credit card or bank statement will appear as a discreet descriptor with no indication of the products purchased.
Plain Packaging: All orders are dispatched in plain, unmarked packaging with no indication of the sender or contents.
Confidentiality: We will never share specific details about what you purchased with anyone beyond what is strictly necessary to fulfill your order (such as our shipping partner who only receives address information).
Data Security: Your order history and personal information are stored securely and are only accessible to authorized personnel who need this information to process your orders.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:

Communicate with you;
Screen our orders for potential risk or fraud; and
When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

SHARING YOUR PERSONAL INFORMATION

We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

We also share limited information with our shipping partners (delivery address and contact details only) to fulfill your orders, and with payment processors to securely handle transactions.

Your information may be transferred to and processed by service providers located outside the UK and European Economic Area (EEA), including the United States (such as Google Analytics and payment processors). These transfers are protected by appropriate safeguards including standard contractual clauses approved by the UK Information Commissioner's Office and European Commission.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

do not track

Please note that we do not alter our Site's data collection and use practices when we see a Do Not Track signal from your browser.

data retention

We retain different types of personal information for different periods:

Order Information: We retain your order details, including name, address, and purchase history for 7 years to comply with UK tax and accounting requirements.
Marketing Preferences: We retain your marketing preferences and contact details until you unsubscribe or request deletion.
Device Information: Analytics and device data is typically retained for up to 26 months.
Account Information: If you create an account, we retain your information until you request account deletion.

After these periods, or when you request erasure of your data (subject to legal obligations), your information will be securely deleted or anonymized. For more information on your right of erasure, please see the 'Your rights' section below.

UK GDPR & YOUR RIGHTS

If you are a resident of the United Kingdom or European Economic Area (EEA), you have the following rights under data protection law:

Right of access: You have the right to access the personal information we hold about you.
Right to rectification: You have the right to have inaccurate personal information corrected.
Right to erasure: You have the right to request deletion of your personal information, subject to legal retention requirements.
Right to restriction: You have the right to request that we restrict processing of your personal information in certain circumstances.
Right to data portability: You have the right to receive your personal information in a structured, commonly used format and to transfer it to another controller.
Right to object: You have the right to object to processing of your personal information for direct marketing purposes.

If you would like to exercise any of these rights, please contact us through the contact information below. We will respond to your request within one month.

We process your information to fulfill contracts we have with you (such as when you make an order through the Site), to pursue our legitimate business interests (such as improving our services and preventing fraud), and where you have given us consent (such as for marketing communications).

minors

The Site is not intended for individuals under the age of 18. We do not intentionally collect Personal Information from children. If you are the parent or guardian and believe your child has provided us with Personal Information, please contact us at the address below to request deletion.

changes

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons. When we make changes, we will update the "Last Updated" date at the bottom of this policy.

contact us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at help@privateplaytime.co

If you are not satisfied with our response, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) at https://ico.org.uk/make-a-complaint/ or your local data protection supervisory authority.

Last updated: October 2025